Woody Allen plays a pimp and John Turturro his gigolo employee. Got that? Accept the brilliantly absurd premise of Fading Gigolo and you're in for a hilarious ride. Working from his own screenplay, Turturro sets up the crazy idea in quick, bold strokes, then goes on to explore just what it would mean to be a middle-aged man for hire. And did we mention he's a novice?
Fioravante (Turturro) is a junior florist and friend to Murray (Allen), whose small bookshop is facing closure. To help the business stay solvent, the two men decide to try the world's oldest profession. In a New York full of wealthy older women with active libidos, surely a greying Don Juan could make a few bucks. And so, adopting the names "Virgil Howard" and "Dan Bongo," the duo gets to work.