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Billboard

Casey Lindeweiler inherits the only independent radio station left in town, WTYT 960, from his father. His grand plan to pull the station out of the ratings basement is to host a billboard sitting contest where four people will live on a catwalk in front of a billboard to out survive the other. Whoever lives on the billboard the longest will win a mobile home and “nine-sixty” thousand dollars. Unprepared for the spotlight, Casey attempts to rise to the challenge of running a business as he has to worry about his contestants, the competition, the local authorities, the media’s interpretation of his contest, and mother nature.